‘You Got This Day’ Campaign Spotlights Economic Gains from Quitting Nicotine Amid Relapse Challenges
“Truth Initiative’s ‘You Got This Day’ on January 9 reframes ‘Quitter’s Day’ to motivate relapsed New Year’s nicotine quitters with free resources like the EX Program, highlighting potential personal savings of over $3,000 annually per smoker and broader U.S. economic benefits through reduced healthcare costs and increased productivity.” ‘You Got This Day’ Reframes Relapse as … Read more